The Perfect Insurance Agent Elevator Pitch in 4 Steps


let's face actualities: to the normal individual, protection is not energizing or fascinating.
et’s face facts: to the average person, insurance is not exciting or interesting.
Adding insult to injury, I’d be willing to bet that most folks think insurance is a necessary evil and are not thrilled about paying premiums.
Writing new business in an overcrowded marketplace is tough enough already, so when you sound like Ned Ryerson from “Groundhog Day”, the task to grow your book is even more challenging.
So, here’s the million dollar question: How do you go from “I sell insurance” to something that’s actually a conversation starter?
I suggest a short, well-designed commercial known as an “elevator pitch.”
Imagine getting on an elevator and the person standing next to you asks what you do for a living. You now have less than a minute to pique their interest and hopefully get the opportunity for a future conversation.
Wouldn’t it be great to have something planned for such an occasion?
Let’s do it.
First – Create an Intriguing Yet Vague Headline
In order to craft the perfect elevator pitch, you first need an intriguing yet vague headline. I suggest something short and unusual.
For example:
“I have an unusual business in a not so unusual industry”
“If I told you what I did, you won’t believe me”
“I have a niche business.”
Hitting them with something different will create curiosity.
If you lead off with “I sell insurance” you lose the listener at the beginning.
Second – Explain Who You Work With
Let them know the characteristics of the people you want to work with. This statement needs to convey to the listener a little bit about your ideal client.
Typically, the statement begins with the words “I work with…”
Here are some examples:
“I work with people who own homes and businesses in the Philadelphia area”
“I work with people who own more than one home.”
This is your chance to let the listener know what kind of business you’re looking for.
Third – Give an Example of Solving a Problem
The third step is to give the listener a short example of how you solved a client’s problem.
Typically, these statements start off with “I recently helped a client…” or “A business owner was referred to me looking for ways…“
Here’s an example of what this statement may sound like:
“I recently helped a client who’s financially successful. She purchased a multi-unit dwelling and she needed some options to reduce her liability and protect her other assets.”
Be careful, the statement should be no more than 3 sentences otherwise you may sound like you’re selling.
insurance-sales-elevator-pitch
Fourth – Explain The Insurance Part
Now you’re going to let them know who you are and that you’re in the insurance business but you need to do it in a way that maintains the curiosity.
Perhaps it would sound like
“I’m Bob Smith. I’m in the insurance business. My clients come to me because I have a unique skill in handling complex insurance needs.”
The purpose of the statement is to create a distance between you and your competitors by letting the listener know that you specialize.
Let’s Put It Together
So here’s what it sounds like when you put the whole thing together:
“I have an unusual business in a not so unusual industry. I work with people who own homes and businesses in the Philadelphia area. I recently helped a client who’s financially very successful. She purchased a multi-unit dwelling and she needed some options to reduce her liability and to protect her other assets. I’m Bob Smith. I’m in the insurance business. My clients come to me because I have a unique skill in handling complex insurance needs.”
Finally, here’s a few tips:
Write several statements for each of the 4 steps. Use them interchangeably depending on the situation.
When creating the statements, brainstorm about what makes up your perfect client and the problems you’ve solved for them. Saying that you save people money on their insurance will attract price shoppers; saying you work with responsible people may help you insure more responsible people.
Once you have created several statement for each step, practice, practice, practice!
Making an already difficult situation even worse, I'd wagered that most people think protection is an essential malice and are not excited about paying premiums.
Composing new business in a packed commercial center is sufficiently intense as of now, so when you seem like Ned Ryerson from "Groundhog Day", the errand to develop your book is considerably all the more difficult.
Things being what they are, here's the million dollar question: How would you go from "I pitch protection" to something that is really a friendly exchange?
I propose a short, all around planned business known as a "lift pitch."
Envision getting on a lift and the individual remaining by you approaches what you improve the situation a living. You now have not as much as a moment to arouse their advantage and ideally get the open door for a future discussion.
Wouldn't it be awesome to have something made arrangements for such an event?
How about we do it.
To begin with – Create an Intriguing Yet Vague Headline
With a specific end goal to make the ideal lift pitch, you initially require an interesting yet obscure feature. I propose something short and strange.
For instance:
"I have a bizarre business in a not all that irregular industry"
"On the off chance that I revealed to you what I did, you will have a hard time believing me"
"I have a specialty business."
Hitting them with something other than what's expected will make interest.
In the event that you open with "I offer protection" you lose the audience toward the start.
Second – Explain Who You Work With
Tell them the attributes of the general population you need to work with. This announcement needs to pass on to the audience a tiny bit about your optimal customer.
Regularly, the announcement starts with the words "I work with… "
Here are a few illustrations:
"I work with individuals who claim homes and organizations in the Philadelphia range"
"I work with individuals who claim more than one home."
This is your opportunity to tell the audience what sort of business you're searching for.
Third – Give an Example of Solving a Problem
The third step is to give the audience a short case of how you tackled a customer's concern.
Normally, these announcements begin off with "I as of late helped a customer… " or "An entrepreneur was alluded to me searching for ways… "
Here's a case of what this announcement may seem like:
"I as of late helped a customer who's fiscally fruitful. She bought a multi-unit staying and she required a few choices to diminish her obligation and secure her different resources."
Be watchful, the announcement ought to be close to 3 sentences else you may seem like you're offering.
protection deals lift pitch
Fourth – Explain The Insurance Part
Presently you will tell them your identity and that you're in the protection business yet you have to do it in a way that keeps up the interest.
Maybe it would seem like
"I'm Bob Smith. I'm in the protection business. My customers come to me since I have a one of a kind expertise in dealing with complex protection needs."
The motivation behind the announcement is to make a separation amongst you and your rivals by telling the audience that you practice.
We should Put It Together
So this is what it sounds like when you set up the entire thing together:
"I have an unordinary business in a not all that bizarre industry. I work with individuals who possess homes and organizations in the Philadelphia region. I as of late helped a customer who's monetarily extremely effective. She bought a multi-unit abiding and she required a few choices to lessen her risk and to ensure her different resources. I'm Bob Smith. I'm in the protection business. My customers come to me since I have a one of a kind expertise in taking care of complex protection needs."
At long last, here's a couple of tips:
Compose a few explanations for each of the 4 stages. Utilize them reciprocally relying upon the circumstance.
While making the announcements, conceptualize about what makes up your ideal customer and the issues you've settled for them. Saying that you spare individuals cash on their protection will pull in value customers; saying you work with capable individuals may enable you to safeguard more mindful individuals.
When you have made a few articulation for each progression, hone, hone, rehearse!

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